NEA part 4 - My Audience

Tuesday 26th March 2019
My audience

Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

• Name 5 ways in which audiences can be categorised.

Age, gender, race/nationality, sexuality and social class.

• Why do you think it's important for media producers to categorise audiences?

           It's important for media producers to categorise audiences because they will know who their target audience is and what type of media product would appeal to a certain type of audience. For example, a magazine about football would appeal to teenage boys.

• What is the target audience as described in your chosen brief?

The target audience for my chosen brief is 10-13 year olds.

• Give a short explanation as to your understanding of the target audience given in your chosen brief.

People in the age group of 10-13 would be interested in sport magazines (if male) and fashion/gossip magazines (if female). Due to the fact that the target audience is young, they would want a magazine that is easy to read and need as little attention as possible to enjoy it. Also, they would want the front cover to be colourful with lots of pictures, in order to grab their attention.

What is your age?

• Answered: 24 
• Skipped: 0

1314

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Q2

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What is your gender?

• Answered: 24 
• Skipped: 0

MaleFemale

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ANSWER CHOICES–	RESPONSES–
– Male	58.33% 14
– Female	41.67% 10
TOTAL	24

Q3

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Which sport are you most interested in? (select one)

• Answered: 24 
• Skipped: 0

FootballCricketRugby

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ANSWER CHOICES–	RESPONSES–
– Football	66.67% 16
– Cricket	20.83% 5
– Rugby	12.50% 3
TOTAL	24

Q4

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What type of shot would you expect on the front cover of a football magazine?

• Answered: 24 
• Skipped: 0

Long Shot

Head and

Shoulders

Full Shot

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ANSWER CHOICES–	RESPONSES–
– Long Shot	33.33% 8
– Head and Shoulders	16.67% 4
– Full Shot	50.00% 12
TOTAL	24

Q5

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What would appeal to you more in a football magazine?

• Answered: 24 
• Skipped: 0

A Skill

tutorial

A guide for

how to becom...

An interview

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ANSWER CHOICES–	RESPONSES–
– A Skill tutorial	33.33% 8
– A guide for how to become a better player	37.50% 9
– An interview	29.17% 7
TOTAL	24

Q6

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Do you often watch or play football?

• Answered: 24 
• Skipped: 0

Yes NoSometimes

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ANSWER CHOICES–	RESPONSES–
– Yes	33.33% 8
– No	25.00% 6
– Sometimes	41.67% 10
TOTAL	24

Q7

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What appeals to you the most about football?

• Answered: 24 
• Skipped: 0

The dramaThe rivalriesThe players

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ANSWER CHOICES–	RESPONSES–
– The drama	29.17% 7
– The rivalries	29.17% 7
– The players	41.67% 10
TOTAL	24

Q8

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Do you enjoy playing/watching sport?

• Answered: 23 
• Skipped: 1

YesNoSometimes

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ANSWER CHOICES–	RESPONSES–
– Yes	52.17% 12
– No	17.39% 4
– Sometimes	30.43% 7
TOTAL	23

Q9

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What attracts you to a magazine?

• Answered: 24 
• Skipped: 0

The front coverThe contentThe picturesThe title

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ANSWER CHOICES–	RESPONSES–
– The front cover	58.33% 14
– The content	12.50% 3
– The pictures	25.00% 6
– The title	4.17% 1
TOTAL	24

Q10

CHART TYPE DISPLAY OPTIONS COLORS LABELS

1. Horizontal Bar
2. Vertical Bar
3. Stacked Horizontal Bar
4. Stacked Vertical Bar
5. Pie Chart
6. Donut Chart
7. Line Graph
8. Area Graph

Apply to all (Some may not change)

?

CANCELSAVE

How often do you read magazines?

• Answered: 24 
• Skipped: 0

regularlyrarelysometimes

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ANSWER CHOICES–	RESPONSES–
– regularly	0.00% 0
– rarely	70.83% 17
– sometimes	29.17% 7
TOTAL	24

ANSWER CHOICES–	RESPONSES–
– 13	29.17% 7
– 14	70.83% 17
TOTAL	24

The information I found useful was that I now know that my audience is mostly male 14 year olds, who want to read a football magazine. Also, in the magazine they would like to see a guide on how to become a better player. Therefore, I will use these results, in order to make my magazine appeal to the target audience.

My target audience now are male 14 year olds, who are interested in football and want to become a better player. Also, the players make them want to watch football and the front cover is what makes them pick up a magazine.