NEA part 3 - Media Theories Research

Tuesday 19th March 2019 
Media Theories Research

Introduction:
In this task, I intend to learn more about media theories and how I can apply media theories in my media product, which will be an education magazine.

1. This front cover of the fashion magazine links to Laura Mulvey's approach to representation theories. Laura Mulvey believes that the female form is objectified in a range of media. The model on the front cover reinforces Laura Mulvey's theory because she's only on the front cover of the magazine because she appeals to the males' gaze. This makes the media product appealing to a male audience because of the woman's appearance. However, at the same time it's objectifying women in the media because the model is wearing make up and sexulized clothing to appeal to men.  

2. This front cover of the fashion magazine links to Angela McRobbbie's feminist approach to media representation. Angela McRobbie believes that the female character in media products are strong but also utilise their sexuality. Katy Perry, who is on the front cover of the magazine, reinforces Angela McRobbie's theory because Katy Perry is an independent, strong singer, however she's utilising her sexuality. This is because her body language is submissive and feminine, in order to appeal to the male gaze.

3. This front cover links to Laura Mulvey's approach to representation theories. This is because Cheryl Cole (the model on the front cover) is presented to appeal to the male gaze, due to her submissive and feminine body language and her make up. Therefore, it's objectifying women because they have to be presented in a sexual manner, in order to appeal to a wider audience such as, males. However, it also links to Angela McRobbie's approach to media representation. This is because Cheryl Cole is quite a strong female figure in the media industry.



Conclusion:
From this research, I have learnt the various media theories such as, Angela McRobbie and Laura Mulvey's feminist approaches. I intend to use these media theories in my brief because I will include certain theories, in order to make my magazine appeal to a wider audience instead of a niche audience.