Tuesday, 26 March 2019

NEA part 4 - My Audience

Tuesday 26th March 2019
My audience

 Learning Objectives:

K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

  • Name 5 ways in which audiences can be categorised.
Age, gender, race/nationality, sexuality and social class.
  • Why do you think it's important for media producers to categorise audiences?
           It's important for media producers to categorise audiences because they will know who their target audience is and what type of media product would appeal to a certain type of audience. For example, a magazine about football would appeal to teenage boys.
  • What is the target audience as described in your chosen brief?
The target audience for my chosen brief is 10-13 year olds.
  • Give a short explanation as to your understanding of the target audience given in your chosen brief.
People in the age group of 10-13 would be interested in sport magazines (if male) and fashion/gossip magazines (if female). Due to the fact that the target audience is young, they would want a magazine that is easy to read and need as little attention as possible to enjoy it. Also, they would want the front cover to be colourful with lots of pictures, in order to grab their attention.


What is your age?

  • Answered: 24 
  • Skipped: 0

1314
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Q2
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What is your gender?

  • Answered: 24 
  • Skipped: 0

MaleFemale
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ANSWER CHOICES–
RESPONSES–
–
Male
58.33%
14
–
Female
41.67%
10
TOTAL24
Q3
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Which sport are you most interested in? (select one)

  • Answered: 24 
  • Skipped: 0

FootballCricketRugby
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ANSWER CHOICES–
RESPONSES–
–
Football
66.67%
16
–
Cricket
20.83%
5
–
Rugby
12.50%
3
TOTAL24
Q4
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What type of shot would you expect on the front cover of a football magazine?

  • Answered: 24 
  • Skipped: 0

Long Shot
Head and
Shoulders
Full Shot
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ANSWER CHOICES–
RESPONSES–
–
Long Shot
33.33%
8
–
Head and Shoulders
16.67%
4
–
Full Shot
50.00%
12
TOTAL24
Q5
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What would appeal to you more in a football magazine?

  • Answered: 24 
  • Skipped: 0


A Skill
tutorial
A guide for
how to becom...
An interview
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ANSWER CHOICES–
RESPONSES–
–
A Skill tutorial
33.33%
8
–
A guide for how to become a better player
37.50%
9
–
An interview
29.17%
7
TOTAL24
Q6
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Do you often watch or play football?

  • Answered: 24 
  • Skipped: 0

Yes NoSometimes
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ANSWER CHOICES–
RESPONSES–
–
Yes 
33.33%
8
–
No
25.00%
6
–
Sometimes
41.67%
10
TOTAL24
Q7
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What appeals to you the most about football?

  • Answered: 24 
  • Skipped: 0

The dramaThe rivalriesThe players
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ANSWER CHOICES–
RESPONSES–
–
The drama
29.17%
7
–
The rivalries
29.17%
7
–
The players
41.67%
10
TOTAL24
Q8
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Do you enjoy playing/watching sport?

  • Answered: 23 
  • Skipped: 1

YesNoSometimes
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ANSWER CHOICES–
RESPONSES–
–
Yes
52.17%
12
–
No
17.39%
4
–
Sometimes
30.43%
7
TOTAL23
Q9
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What attracts you to a magazine?

  • Answered: 24 
  • Skipped: 0

The front coverThe contentThe picturesThe title
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ANSWER CHOICES–
RESPONSES–
–
The front cover
58.33%
14
–
The content
12.50%
3
–
The pictures
25.00%
6
–
The title
4.17%
1
TOTAL24
Q10



  1. Horizontal Bar
  2. Vertical Bar
  3. Stacked Horizontal Bar
  4. Stacked Vertical Bar
  5. Pie Chart
  6. Donut Chart
  7. Line Graph
  8. Area Graph

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CANCELSAVE

How often do you read magazines?

  • Answered: 24 
  • Skipped: 0

regularlyrarelysometimes
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ANSWER CHOICES–
RESPONSES–
–
regularly
0.00%
0
–
rarely
70.83%
17
–
sometimes
29.17%
7
TOTAL24
ANSWER CHOICES–
RESPONSES–
–
13
29.17%
7
–
14
70.83%
17
TOTAL24
The information I found useful was that I now know that my audience is mostly male 14 year olds, who want to read a football magazine. Also, in the magazine they would like to see a guide on how to become a better player. Therefore, I will use these results, in order to make my magazine appeal to the target audience.


My target audience now are male 14 year olds, who are interested in football and want to become a better player. Also, the players make them want to watch football and the front cover is what makes them pick up a magazine.
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